Barrington Media Group was started nine years ago by Peter Stavisky. Pete started out with the theory that he could achieve great media efficiencies by buying large blocks of network inventory upfront and selling the time back to his clients. He pretty much fell into the world of PI as a backstop or hedge against his large upfront network buys. If he ever found himself with unsold inventory he could plug the holes with clients that ran their media strictly on a cost per call basis. Barrington’s PI client list grew quickly and the BMG performance model began to really take shape.
We have spent the last nine years perfecting this performance model and have grown into one of the largest independent owners of national network radio time in the US, owning millions of dollars of national inventory. The structure we have in place is designed to take a new campaign from test to ramp in a short period of time giving our clients what they want most; a consistent, scalable source of high quality leads.
Barrington Media Group is not just about media. We possess a 360 degree point of view that is rooted in the depth and breadth of our backgrounds. With over 50 years of media and marketing experience including direct response media strategy and buying, creative development, product development and marketing, national and local radio advertising sales, telecommunications, professional sports marketing and call center management; BMG truly understands how to fit together all of the pieces of a successful direct response campaign and deliver profitable results for our clients.