Numbers Never Lie.
That’s why we love this business so much. Our deep commitment to analytics and data-driven decision making truly sets us apart. With over 20 full-time analysts on staff, we have built a campaign management and optimization machine that’s unmatched in the industry.
The Secret to Our Success.
The BMG Analysts are truly the backbone of the BMG Performance Model and the reason we are able to deliver such consistent results for our clients. Our Analysts work side by side with our Media Buying team, closely monitoring and evaluating media and response data in real time. They are constantly evaluating media and response results, diving deep into the data to perform a variety of different analyses to help scale and optimize our campaigns. A few examples include:
- Spot Drop Analysis
- Lead to Acquisition Conversion Analysis
- Lifetime Value Analysis
- Online/Search Attribution Analysis
The analytics driven organizational structure we have developed allows us to go from an initial new client discussion, to testing, to campaign roll out as quickly and efficiently as possible. We have the team, systems and resources to scale our campaigns and maintain target metrics.