At Barrington Media Group, we put our money where our mouth is…literally. We are one of the largest independent owners of network radio inventory in the country, buying multi-million dollar blocks of time upfront every year. We have exclusively owned this time for years at locked-in prices and it is a proven direct response asset that gives our clients consistent profitable returns on their media dollars.
Our owned network time is just one distribution channel we make use of however. Through our large and diverse client base (with a wide variety of needs, targets and goals) we have millions of dollars in the marketplace at any given time. Direct response is a business of constant testing, measuring and adjusting. In order to optimize results for our vast range of campaigns we utilize every available radio asset. From our owned network time and local spot buys to satellite, network programming and streaming; you name it and we are using it for our clients.
Local, regional or national…mass market or niche…no matter who your target market is we have the ability to connect with them and move them to act on your message.