WHAT CAN BARRINGTON MEDIA GROUP DO FOR YOU?

Radio Media
At Barrington Media Group, we put our money where our mouth is. We own multi-million dollar blocks of national radio network time. This media is a proven asset that gives our clients consistent profitable returns on their media dollars. Even the largest agencies in the country cannot compete when they are paying today's dollars for the same media we have owned for years at locked-in prices. We also have a vast network of relationships that give us first look at premium remnant inventory and standing direct response rates at thousands of stations around the country. Local, regional, national…straight media or performance based…we have what it takes to give you the results you need.

Digital and Streaming
BMG is always looking ahead to the future of radio.  From station streaming and podcasting to Internet pure plays and crowdcasting, we can plug you into the leading edge of audio.

Per Inquiry Print Media
We have developed an unparalleled national per inquiry print network. Over 8,000 publications currently participate nationwide including daily and weekly newspapers, magazines, trade publications and more. This print network is 100% performance based, and gives our clients the opportunity to run a national print campaign with no financial risk.

Campaign Management
A core belief here is that if we take care of our clients, they will take care of us. We are obsessive about our client’s needs, and manage every aspect of their campaigns. From planning and strategy to execution and analytics, we have the media, knowledge, relationships and expertise to consistently deliver the highest possible ROI for our clients.

Creative Development
A key piece of the direct response marketing puzzle is the creative message. A few words in a sixty second radio script (or the images used in a print ad) can make the difference between failure and a successful multi-million dollar campaign. We have some of the best writers and art directors in the business with a proven track record of producing direct response advertising creative that generates big results.

Call Center Management
Making the phone ring is just half the battle. A direct response campaign is only as effective as the call center managing the customer calls. With a deep background in managing high volume inbound call centers, we can help you manage your call center and ensure you are getting the most possible return out of every call your media generates.

Revenue Maximization
There are a multitude of ways to generate revenue within a direct response campaign. We are masters at finding the "hidden" streams of revenue in every campaign and maximizing revenue generated and ROI.

Multi-Media
Through strong, long standing partnerships, we have the resources to develop and execute integrated campaigns that leverage the power of multi-media messaging to surround the customer with your offer and optimize response rates across the board.