COMPANY CHARACTERISTICS

BMG specializes in performance based lead generation campaigns.  We guarantee the cost per call, lead or click and then take the financial risk on the media buys so our clients win two ways.  First, the media cost per call, lead or click is fixed.  Second, we deliver high quality leads through smart and strategic media buying.

While we take great pride in our flexibility and nimbleness and certainly don’t like to put ourselves in a pre-defined box, a broader definition of Barrington Media Group is:

A full service, national, direct response, media and marketing company. By full service we mean we have expertise in all facets of direct response marketing including Radio and Print Media Strategy and Buying, Creative Development, Digital Integration, Research and Analytics, Call Center Management and Campaign Revenue Maximization.

We also possess some very unique attributes as a company that really set us apart. BMG is one of the largest independent owners of national network radio time in the United States, with millions of dollars of inventory across all dayparts. This is proven, efficient direct response media that consistently delivers results for our clients.

Another powerful asset we have developed is our national per inquiry print network. We currently have over 8,000 participating publications.  As a 100% performance based media platform, the PI print network gives our clients a national print presence with no financial risk.

POV

Barrington Media Group is not just about media.  We possess a 360 degree point of view that is rooted in the depth and breadth of our backgrounds.  With over 50 years of media and marketing experience including direct response media strategy and buying, creative development, product development and marketing, national and local radio advertising sales, telecommunications, professional sports marketing and call center management; BMG truly understands how to fit together all of the pieces of a successful direct response campaign and deliver profitable results for our clients.