WE TAKE THE RISK, YOU GET THE CUSTOMERS

We have spent years building and refining our performance based media model and are happy to say we have it down cold.  It's really a simple equation (see headline above).  We take the risk and you get the customers.  We'll repeat this to make sure you don't miss it.  We take the risk and you get the customers.  Why wouldn't you want to do that?  The answer is you would, which is why we have grown so dramatically over the past few years.  Our model removes the financial risk for our clients and puts it on us.  If we think we can make your campaign work, we are more than willing to put some skin in the game because we know we'll deliver the goods.

PERFORMANCE BASED MODEL PROCESS:

Review Historical Data - We begin by doing a thorough analysis of your product/service/offer/sales and historical media results to develop a clear understanding of the opportunity that exists. 

Establish Metric and Payout – Once we have solid insight into your business, we use our expertise to establish the measurement metric and payout that will maximize results for both sides.

Develop Creative – If you don’t have creative produced, we will develop it.  If you already have a commercial, we will evaluate it and determine if edits need to be made to get the best possible results from the spot.  We handle creative for 90%+ of our clients because we know how to write and produce commercials that make the phone ring or web site zing.

Test and Tweak – We start all campaigns in the test phase, running small amounts of media and watching the numbers closely.  If we identify problem areas anywhere in the test (creative, media mix, call center, etc) we will make necessary adjustments and keep testing until we hit the target metrics.

Ramp – Once we see consistent results at the established target metrics we will begin to ramp the campaign, leveraging our various distribution resources to deliver large scale profitable results.