We Take the Risk, You Get the Customers
We have spent years building and refining our performance based media model and are happy to say we have it down cold. It’s really a simple equation (see headline above). We take the financial risk on media buys and you get the customers. We’ll repeat this to make sure you don’t miss it. We take the risk and you get the customers. Why wouldn’t you want to do that? The answer is, you would.
Our radio model is different from traditional per inquiry (PI) radio because we make cash media buys vs. asking stations to run spots in unsold inventory on a cost per call basis. We then guarantee the cost per call to you, removing the financial risk from your media buying and putting it on us. You win two ways with this structure. First, we utilize quality media in our cash buys which deliver quality leads. Second, we can quickly scale a successful test campaign to any level. Bottom line – if we think we can make your campaign work, we are more than willing to put some skin in the game because we know we’ll deliver the goods.
Here’s how our performance model works:
