In the Beginning
Barrington Media Group was founded in 2003 by Peter Stavisky on the simple principal of approaching direct response media buying from a different point of view.
Pete figured he could achieve great media efficiencies for his clients by taking big personal risks and buying large blocks of network inventory upfront. First his friends told him he was crazy and that he was going to lose everything. Then the media strategy worked really well and pretty soon his clients were asking how much more he could buy for them…and the company was off to the races.
Fifteen years later, we continue to differentiate ourselves in everything we do, from our deep commitment to data, analytics and relentless campaign optimization to our BMG Performance Based TV & Radio Platform.
In our 15 years of business we have worked with some really great brands. Here are a few of them:
We have hundreds of millions of dollars in media and response data in hundreds of different business verticals. At any given time, we have active TV/Radio campaigns running in 30+ verticals. Here is a sampling:
Credit Card Debt
Discount RX Cards
Final Expense Insurance
Medicare Supplemental Insurance
Payday Loan Settlement
Peter’s professional background includes high level success in corporate America as well as his passion for entrepreneurial endeavors. Spending the first part of his career in telecommunications, Pete found himself in the battle ground of deregulation of the telco wars in the early 1990’s.Promoted seven times in six years, he was quickly escalated to the youngest company Director managing the New England Region at MCI Telecommunications. He went on to become President of one of the fastest growing direct response marketing companies ever, Talk America, managing a staff of over 750 people and $100 million in annual revenues. Peter founded Barrington Media Group in 2003 and has grown it into the leading performance based radio media company in the nation by focusing intensely on a results driven strategy.
Tim has spent the last 25+ years engaged in a diverse range of media and marketing focused positions in both the corporate and entrepreneurial worlds. Tim began his career working for legendary adman George Lois, cutting his advertising teeth on accounts like ABC Sports.
He went on to a couple of different stints in radio, first in national business development for the Interep Radio Group and later as an executive for CBS Radio’s convergence marketing arm The Altitude Group
Tim spent a chunk of his career in professional sports serving as VP Sales & Marketing for the Continental Basketball Association and then as a part of the business start-up team for the NHL’s Phoenix Coyotes, heading up corporate sales and marketing. Tim has also been involved in a number of entrepreneurial ventures including starting a direct response product development company in the natural health space. Tim joined Peter at Barrington Media in 2007 to help grow and expand the business.
As the father of three energetic boys, Tim enjoys living an active life where there’s rarely a dull moment.
BMG’s VP of Media Planning and Analysis, Kevin has been an integral part of Barrington Media Group since he began his professional career here back in 2008. He was originally hired as a BMG analyst, utilizing his analytical skills and education in finance to maintain and expand the success of many key BMG accounts. In his career with Barrington, Kevin has been promoted six times and spent the majority of his time managing BMG’s team of analysts and full list of ongoing campaigns as Manager of Client Services.
Kevin sets the bar high for the entire management team, and his contributions to the business are a significant factor in the ongoing success and growth of BMG.
Scott brings more than 22 years of multi-channel brand response marketing success to the Barrington Media Group team. A universally respected industry veteran, his relationships run deep across all media and marketing services channels.
With an unwavering commitment to cost-effective customer acquisition, he has proven his ability to develop and execute campaigns to maximize the effectiveness and performance of all media channels. An expert in media mix optimization, Scott has consistently delivered growth and increased market share and awareness for his clients which have included Fortune 500 companies across the ecommerce, financial services, insurance, fundraising, telecommunications and consumer electronics categories.
Equally dedicated to maximizing lifetime customer value for his clients, Scott has been the architect of dynamic CRM platforms across various business models, delivering increased revenues and profitability through data-driven and targeted database marketing efforts.
Scott’s background gives him a unique set of tools to deliver data-driven solutions for companies of all sizes and in all stages of their business lifecycle.
Heather Benek was employee number one at Barrington Media Group. In the early years Heather wore many hats, doing everything from client management to financial analysis and book keeping. Ultimately Heather focused in on keeping the Barrington purse strings in order, and became the Director of Finance in 2008. Prior to her joining BMG, Heather was an entrepreneur as co-owner of a private child care center. She is very proud of her time at Barrington and the role she has played in making the company what it is today.
Daniel Palevo was hired as an analyst at Barrington Media Group in July of 2010 just after completing his MBA with a focus in accounting and finance. During his time in his role he honed his account growth and optimization skills, on many key accounts. The hard work and dedication over the course of his time here was rewarded when he was promoted three times over the three years, and currently holds the position of Client Services Manager. It was a smooth transition into this role as Dan always had a keen focus on clear and timely client communications, while never losing sight of the clients overriding key metrics and long term goals.
Matt first came to BMG in 2013 when he was originally hired as an analyst after graduating from the University of Connecticut with a B.S. in Statistics. Matt exceled quickly, learned the business, and was an important part of BMG’s core. Matt left BMG after a couple years to work in Corporate Finance at Sikorsky Aircraft, where he added to his analytical and project management skillset. Matt was accepted into Lockheed Martin’s Financial Leadership Development Program, but ultimately made the decision to return to BMG in July 2017 to oversee a portion of the Analytics department. Matt was promoted in early 2017 to Director of Media Planning & Analysis and has since taken on more responsibilities and helped grow some of BMG’s biggest accounts.
Outside of BMG, Matt enjoys golf (more than most) and Snowboarding, among other sports/outdoor activities. Matt is also currently working towards completing his MBA at the University of Connecticut and is always looking for ways to improve his skillset.
Thomas Starr has enjoyed the past 10+ years working in the fast paced world of media placements and advertising, helping companies acquire customers and grow their businesses. Along the way Thomas has built great working relationships with key representatives of radio and television stations/groups across the country. Having spent the beginning of his career working for a direct response radio agency, Thomas then went on to work in the Daily Fantasy Sports space for both Draftstreet and DraftKings. As the Marketing Specialist for Draftstreet, he introduced off-line media to the roll-out efforts helping to significantly grow the user base in a short period of time. Following his time with the Daily Fantasy sites, Thomas went on to do some consultant work and business development for several advertising agencies.
Thomas joined the Barrington Media family in January of 2016. His love, loyalty, and dedication to Barrington Media and his overall passion for the industry has served Thomas well. He is currently the Director of Media & Strategy. Since starting with BMG, he has helped expand the media department to new heights. Over time, Thomas has developed a capable and tenacious team that continually supports the growth of the department and the company overall. Outside of work, Thomas enjoys playing golf, baseball and football. Along with being an avid sports fan, Thomas also has the voice of a unicorn!
Preston joined the Barrington team in 2014 as a staff accountant after graduating with a degree in finance from Quinnipiac University. In his current role as the Manager of Audit and Controls, he provides oversite to the internal accounting, tracking, and controls activities. He and his team also work to ensure that Barrington clients and employees have the correct up-to-date tracking to run successful, profitable, and mutually beneficial campaigns. Preston is always willing to lend a hand to keep things running smoothly across the company and can often be found tackling technical issues or assisting with long term company initiatives.
Outside of work, Preston enjoys hiking, cycling and is a certified scuba diver.
James Johnson is a 2016 graduate of Syracuse University where he was a double major in Finance and Entrepreneurship in the Whitman School of Management. He was first hired as an Analyst at BMG where his responsibilities included managing an extensive portfolio of client accounts. James excelled in numerous business verticals and was promoted to his current position of Manager of Media Analytics in 2018 where he now manages a team of analysts. Outside of work, some of James’ hobbies include golfing, weightlifting, marathon training and volunteering at local unified sports teams through Connecticut Special Olympics.
BMG’s Manager of Business Systems and Operations, Jhon has quickly become a key component of Barrington Media Group since first being hired in 2014. Originally hired as an analyst, Jhon proved to be an asset to the business as he helped grow several important accounts and maintained a keen eye for optimizing the way analysis and data were used at BMG. After a couple of years at Lockheed Martin as a member of their U.S. Government Pricing Team, Jhon returned to Barrington in late 2017. Leveraging his experience in Business Systems and Technology, along with his analytical skills, he was promoted in early 2018 to lead the Operations department’s efforts in creating automation and big data solutions at Barrington.
When he’s not at BMG, Jhon enjoys staying up to date with the burgeoning blockchain/cryptocurrency industry, as well as crossing off countries to visit on his travel bucket list.
Growing up in Washington, DC, Maureen had always aspired to pursue a career in politics however, after graduating from Fairfield University with a double major in Business Communications and Spanish, she found that she had a passion for advertising, so any political aspirations would have to wait. She came to Barrington Media Group in 2012 after working in digital marketing and branding. Over her years at Barrington, Maureen worked her way up the ranks in both the media and finance departments. After a handful of promotions, Maureen used her diversified skillset to find her sweet spot in key account management.
Maureen earned her Google AdWords certification in 2017 and is constantly trying to learn new skills to expand her horizons. Outside of the office, Maureen is pursuing a personal goal of visiting 30 countries by her 30th birthday (which is fast approaching), 27 down, 3 to go.
Dylan Babcock graduated Cum Laude from Marist College in 2015 with a degree in Accounting. First hired as an Analyst at BMG, where his primary responsibilities included the management of a diverse and dynamic portfolio of clients, which eventually grew to include some of BMG’s largest accounts. Through hard work, dedication and attention to detail, Dylan has continued to rise through the ranks of BMG, reaching his current position of Manager of Media Analytics in 2018, where he oversees and manages a team of analysts. Outside of BMG Dylan enjoys; golf, hiking and anything that can get him outdoors
Jared graduated from Western Connecticut State University in 2014 with a degree in Financial Markets and Investments. When he isn’t working, some of Jared’s hobbies include weightlifting, hiking, working on cars and playing basketball.
He began his career in the 90’s selling advertising for local radio stations in his hometown of Cleveland, Ohio, but since 2004 Bob has been in the direct response marketing industry, beginning in Minneapolis, Minnesota. An “omni-channel marketer”, Bob has helped national brands successfully add millions in revenue leveraging direct response radio, TV, print, direct mail, list and digital. Besides identifying ideal products for direct response marketing success, Bob also works collaboratively with his clients to ensure all aspects of the business model are optimal for achieving the best ROI, keeping the plan anchored to a “sober P&L”, working with analytics on campaign results and optimization, call center and web strategy, even voicing scores of audio spots heard nationwide over the past 14 years.
Bob and his wife, Darlene, have two girls, Eva and Bridget, and two boys, Michael and Haakon. They live the Greater Minneapolis-St Paul, Minnesota. And yes, each February when the temperature drops to -20, Bob does the Polar Plunge in one of Minnesota’s 10,000 lakes.