The Challenge

More leads don’t always mean more sales. One of the largest home builders in the U.S. was generating traffic but struggling with lead quality and conversion rates. People were clicking, but too many were bouncing—or worse, submitting forms that led nowhere.

The goal: Drive better leads, not just more of them.

The Strategy

We reworked their landing pages from the ground up, turning them into high-performing lead generation engines.

Took an Engagement-First Approach

A static form won’t cut it. We introduced an interactive, quiz-style experience to guide users through key homeownership questions before capturing their info.

Added Trust-Building Elements

We added testimonials, tooltips, and security icons to reassure users. The result was a 100% opt-in rate for marketing.

Smarter Creative & Messaging

We tested 30+ variations of hero images, CTA language, and on-page elements to find what actually converts.

Strategic Touchpoints

Multi-channel campaigns across 45+ markets, integrating social ads and optimized landing pages to create a seamless journey.

The Results

The testing and optimization results in real, measurable impact:

• 14% increase in conversion rates from testimonial testing
• 100% opt-in rate when trust signals were added
• 99% confidence rate on CVR lifts from hero images & CTAs
• 19% more leads from pop-up banners promoting sales events